(CNN) — Thanks to ever-changing Covid-19 journey restrictions, many individuals around the globe have discovered themselves stranded distant from dwelling this yr.
The firm is at the moment promoting bottles of “authentic” air from England, Scotland, Wales and Northern Ireland to offer UK residents abroad with the scent of dwelling.
Priced at £25 (round $33,) the 500 milliliter bottle comes with a cork stopper, so the recipient can maintain opening it up and taking within the aroma each time they want a pick-me-up.
Aside from the 4 UK nations, the corporate may also tackle particular requests for some other particular UK places, and say they’ve just lately fulfilled an order from a Welshman who requested a pattern of air from the mountainous area of Snowdonia in northwestern Wales.
Meanwhile, particular restricted version bottles that includes air taken from the London Underground or a fish and chip store in Norfolk are additionally accessible.
Scent of dwelling
The staff at My Baggage, who take care of worldwide removals for Brits who’re relocating, say they have been impressed to launch the bottled air vary after conducting analysis that linked the human sense of odor with emotional reminiscences.
“We wanted to help them [UK residents living abroad] reconnect with home and we know from published research that our sense of smell is very evocative when it comes to emotions,” says a spokesperson for the corporate.
”By allowing recipients to take a deep breath of the air from their home country we’re hoping to ease homesickness and help them settle into their new life, wherever that may be.”
According to My Baggage, the overwhelming majority of orders come from those that are shopping for the bottles as presents for pals or household residing abroad.