Home » TMC to launch new outreach marketing campaign with eye on 2021 state ballot | India News

TMC to launch new outreach marketing campaign with eye on 2021 state ballot | India News

by newsking24

KOLKATA: With a watch on the 2021 state ballot, West Bengal chief minister Mamata Banerjee will launch a brand new mass outreach marketing campaign later this month to achieve out to the individuals with the insurance policies and developmental work of TMC authorities within the final ten years, occasion sources stated on Wednesday.
The marketing campaign, just like the others launched by the occasion earlier than, is a brainchild of ballot strategist Prashant Kishor and his I-PAC workforce, they stated.
Banerjee, additionally the TMC supremo, will launch the programme which can cowl all of the 78,908 cubicles of the state and is prone to be referred to as ‘Bnagodhawni’ (Voice of Bengal), they stated.
“Our cadres and party leaders will fan out in their respective areas and districts and conduct door-door campaign about the developmental work done by the party and its polices. The party workers will also listen to the grievances of the people and will try to address them,” stated a senior TMC chief.
The new outreach programme might be extra of taking suggestions from the plenty and assessing the bottom stage state of affairs, stated one other chief.
“Not just TMC leaders and workers, members of the I-PAC team too will accompany party leaders during the month- long programme. Senior ministers and party leaders will take part in the programme in various parts of the state.
“Apart from the door-to-door programme, there might be small conferences with the locals and influential individuals of the world,” he said.
Election to the 294-member West Bengal Assembly are due in April-May next year.
The TMC has already launched ‘Taphashilir Sanlap’ (Discussion with SC community) a grassroots outreach campaign aimed at reaching out to the scheduled caste community of West Bengal and sensitizing them to the perils of the BJP’s allged “anti-Dalit ideology and insurance policies”.
The marketing campaign is being carried out in two phases and entails greater than 2,000 grassroots leaders of AITC reaching out to roughly 1.05 crore individuals of the SC/ST group via focused 10,000 plus rural habitation visits throughout the state.
It includes door-to-door visits, interplay with key group leaders of the world and engagement with the locals. The marketing campaign goals to facilitate higher join, provoke extra conversations with the group and perceive their aspirations.
The occasion had carried out two mass outreach programmes ‘Didi Ke Bolo’ (Tell Didi) and ‘Banglar Gorbo Mamata’ (Didi the delight of Bengal) designed by Kishor earlier.
BJP, which has by no means been in energy within the politically polarised state, has made deep inroads specifically in SC/ST dominated areas of tribal Jangalmahal district of south Bengal and in north Bengal.
Out of the 18 seats gained by the saffron occasion in West Bengal within the 2019 Lok Sabha polls 12 are from the SC/ST dominated areas.
It has emerged as the primary rival of the ruling Trinamool Congress by profitable 18 of the 42 Lok Sabha seats. With BJP’s power growing within the state previously few years, occasion leaders have exuded confidence that will probably be capable of dislodge the TMC and finish Banerjee’s 10-year-long rule within the meeting election.

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