As he accepted the Best Global Music Album award from his dwelling in Lagos, Nigeria, Burna, 29, declared: “This is a big win for my generation of Africans all over the world.”
“This should be a lesson to every African out there: No matter where you are, no matter what you plan to do, you can achieve it…,” he added.
Another Nigerian winner was artist Wizkid, 30, who was acknowledged for his collaboration with US singer Beyonce on ‘Brown Skin Girl’ which received the Best Music Video on the 63rd Grammy Awards.
Beyoncé’s album “The Lion King: The Gift” — which she described as her “Love letter to Africa”– options collaborations with Afrobeats artists together with Shatta Wale and Tiwa Savage.
For music business watchers akin to Aibee Abidoye, these award wins alerts that Afrobeats music “is here to stay.”
Abidoye, a Nigerian music enterprise government, informed CNN Monday that Burna Boy’s Grammy win is certainly an enormous win for Africa.
“The Grammy is the biggest award globally that people recognize and most musicians look up to…with this win, African music — Afrobeats is here to stay as an acceptable genre of music,” stated Abidoye, who’s Executive Vice President at Nigerian file label Chocolate City.
Afrobeats has struck a chord with youth across the globe. D’Banj’s hit “Oliver Twist” was one of many first to breakthrough when it reached quantity 9 within the UK charts in 2012.
Drake and WizKid’s “One Dance” topped the US Billboard Hot 100 chart for 10 consecutive weeks following its launch in May 2016 and the UK introduced the launch of Britain’s first-ever Afrobeats singles chart in 2020.
Pioneered by a legend
Fela’s sons Femi and Seun Kuti are profitable musicians in their very own proper and have additionally been nominated at completely different instances for the Grammy however with no win.
“When you think about Afrobeat, the original genre — that’s from the Kutis, who actually have been nominated for years, it has never really been accepted as a thing. It has always been sort of sidelined. But what we’re seeing now is an acceptance of the difference in the music,” Abidoye stated.
“They couldn’t ignore Burna Boy… people think that he really epitomizes Afrobeats, so it makes sense that he would win,” she added.
Burna Boy has parallels to Fela Kuti. Just like Kuti, he has been vocal about social points throughout the African continent whereas railing towards the violent intimidation of residents by politicians and safety brokers in his dwelling nation.
He debuted in 2013 with the discharge of his first album ‘LIFE,’ adopted by ‘Redemption’ in 2015, ‘Outside’ in 2018, ‘African Giant’ in 2019 and Grammy-winning album ‘Twice as Tall’ in 2020.
Burna Boy’s ‘Anybody’ monitor, from his ‘African Giant’ album was listed amongst former US President Barack Obama’s favorite songs of 2019 and he received the BET Best International Act in 2020.
‘Africa on the map’
Talent supervisor, Kimani Moore, informed CNN that Burna Boy’s win will encourage different African artistes to create initiatives that attraction to international audiences.
“He has set the pace…for the longest time, we (Africans) are seen on the same level as everybody else,” Moore stated, including that Burna Boy has “taken Afrobeats to the world.”
Others see Burna’s win as paving the best way for a brand new era of African artists who’re creating their very own distinctive sounds.
Agnes Nonsizi, a Kenyan leisure publicist informed CNN that Burna Boy’s feat on the Grammys has “put Africa on the map.”
“If he continues with the same pace, he might be able to replicate the same heroics next year,” Nonsizi stated.
“But if he doesn’t, I would love to see another African artiste, maybe Sauti Sol on the same platform,” she added.
The nation’s Ministry for Information and Culture stated in a press release on Twitter that the awards “represented a global endorsement for the Afrobeat genre of music that has propelled Nigeria’s increasing dominance of the music world.”
An ‘African Giant’
“I don’t appreciate the way my name is written so small on your bill. I am an AFRICAN GIANT and will not be reduced to whatever that tiny writing means. Fix things quick please,” he wrote.
This Grammy win will certainly assure that Burna Boy’s title can be emblazoned in daring letters in festivals all over the world.